What makes this book different is not just the moment that changed everything for Bill—it’s what he did with that moment. Through his clear, practical framework, you’ll discover how to reclaim your time, align your priorities, and Priority Living take control of the life you’re building. It’s not about hustle—it’s about living on purpose.
As someone who has watched Bill lead, coach, and live out what he teaches, I can tell you: These pages are not filled with empty motivation. They are filled with truth. With tools. With the kind of clarity that only comes from someone who has faced the edge and come back determined not to waste a second.
- Mark Cole, from the Forword
CEO, Maxwell Leadership
“Your life will never rise higher than the priorities you set. In Priority Living, you’ll learn how to identify what really matters and how to live it out every day. This book will challenge and inspire you to become the best version of yourself.”
- Dr. Dave Martin
Success Coach and Author of 12 Traits of the Greats
“In a world that celebrates busyness, Bill Goodwin dares to champion what really matters. Priority Living is a must-read for leaders and professionals who are tired of drifting to leading with purpose. Bill’s framework is clear, proven, and deeply relevant.”
- Chris Robinson
Author and Exec. Vice President of Maxwell Leadership Entrepreneurial Solutions
“It’s never too late to pursue a better life. Priority Living taps into that aspirational mindset and gives us real life applications that can actually make it happen. Bill Goodwin doesn’t just offer us a typical “Rah Rah, You got this” approach, but rather a wakeup call that compels us to stop wasting time and instead, spring into action to help us achieve the life we deserve.“
- Eric Perkins
Media Personality, Storyteller, Perk at Play Productions
“Priority Living is a powerful framework for anyone who knows they were made for more but feels stuck in the noise of life. Bill does a great job giving readers an insightful and inspiring system to align your life with your purpose. Read it, apply it, and watch your life transform."
- Brian & Gabrielle Bosché
Co-Founders, The Purpose Company
“Too many of us are drifting through life without a clear sense of why we’re here. Priority Living is the wake-up call we all need. It’s honest, practical, and filled with hope. If you apply these principles, you won’t just live—you’ll truly thrive.”
- Jeff Henderson
Coach, Consultant, and Author of Know What You’re FOR and What to Do Next
“As a former U.S. Army Black Hawk Helicopter Pilot, I know that priorities aren’t optional, they’re mission critical. In the cockpit, clarity and focus determine success or failure. Bill Goodwin’s Priority Living is a life manual with that same sense of urgency. His wisdom will help you set your course, cut through distractions, and stay locked on what matters most. A must-read for anyone ready to lead themselves and others with purpose.“
- Elizabeth McCormick
CSP, Top rated Motivational Speaker, Former U.S. Army Black Hawk Helicopter Pilot
“In Priority Living, you'll discover foundational truths that separate mere existence from intentional impact. These seven pillars offer a blueprint for creating a life rooted in purpose and legacy. I believe anyone willing to apply these principles will not only live with clarity they will lead with conviction.”
- Dianna Kokoszka
Best-selling Author, Speaker, Philanthropist and former CEO of Keller William Realty International’s Coaching and Training Division
“Most people are living by default, not by design. Bill Goodwin's Priority Living gives you the framework to change your inner world so your outer world can finally reflect who you're meant to be. These seven pillars aren't just nice ideas; they're the practical steps that turn intention into transformation. If you're tired of deferring the life you know you're capable of living, this book will help you stop waiting and start becoming. Don't just read it, implement it!”
- Jerrid Sebesta
Best-Selling Author | Creator Life-Undeferred
“As a former NFL Super Bowl champion, I know what it takes to achieve at the highest level. Yet even at the top, I discovered that success without clarity of purpose can still leave you empty. In Priority Living, Bill Goodwin delivers a game-changing playbook for life—rooted in his own powerful story and lived experience. His 7 pillars can help anyone move to living on purpose. Whether you’re leading a team, a business, or simply trying to lead yourself, this book is a must-read. It will inspire you, challenge you, and equip you to make your life truly count.”
- Ben Utecht
Chief Culture Officer, Super Bowl Champion, Tony Dungy Uncommon Leader Award, Speaker & Author
“This is not just a book—it’s a roadmap back to what matters most. With honesty, wisdom, and a practical framework, Priority Living invites you to make bold decisions about how you use your time, energy, and influence. Bill’s story and strategies will awaken something in you that’s been waiting far too long to rise.”
- Jared Cagle
Exec. Vice President of Maxwell Leadership B2C Strategies
“Bill Goodwin’s book is more than words on a page—it’s a captivating testimony. Priority Living takes you on a journey from near death to abundant life, offering wisdom that only comes from deep valleys and divine encounters. It’s practical, spiritual, and transformational.“
- Dr. Walt Kallestad
Pastor & Author of 20 books, including the latest—Epic Marketplace Revival: Doing Business God’s Way
